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To put it simply, when a customer clicks on an ad and takes a particular call to action, like, purchasing a product or signing up to a mailing list, that is a conversion.
Conversions are measure with conversion tracking. You must set up conversion tracking before you start your Google Ads campaign, and these can be tracked across different devices, such as a mobile, computer, tablet or TV.
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Free Resources
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Here’s a list of some of the apps we love & use for our agency. Some of them are affiliate links and it helps us to support our channel. Thank you!
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