Would you rather buy a $20,000 secondhand Birkin bag? Or pay $800 a month to rent one? The iconic bag is famously inaccessible, but the luxury rental service Vivelle is offering an $800 a month, invite-only Hermès bag rental program as an add-on to an existing Vivelle membership. Is this an accessible entry point to a luxury product that’s out of reach for most people? Or does this mean that luxury bags no longer have social currency?
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